ghostbusters: launch trailer

With the reboot of the Ghostbusters franchise, Activision planned a video game release that was to be loosely based on the new film. My mission was to ignite Ghostbusters fans into extending from the movie to the game, with a spot that contained the humor, camaraderie, nostalgia, and a family-friendly narrative they knew and loved from the franchise.

The challenges included an incomplete story, strict game footage capture parameters, and a whole new cast of characters unfamiliar to the fans. Therefore, I needed to create an original narrative to separate the game from the film while maintaining the franchise’s core brand, tone, and humor. In addition to thrilling cuts of the third-person game capture, highlighting the game-playing components, the team and I infused the scene with various familiar Easter eggs, such as featuring the Stay Puft Marshmallow Man on the A/V monitor, for those original Ghostbusters fans. Since launch, the trailer has captured close to 200k views and over 100 social mentions, including 17 press articles.