Reebok new neutral

To announce a stunning refresh of their classic line, Reebok tapped the team and I to create two pieces of original content that showcase the brilliant metallics we’ve come to attribute as the ‘new neutral.’

Reebok made our mission clear, to create a thumb-stopper on social media that featured the tactile beauty of their two new metallic surfaces.

Our largest challenge lay in the freedom of Reebok’s anything-goes persona. No logos. No brand presence. No verbiage allowed. Who are we to disagree? We ran with bold compositions featuring these metallic kicks and let the product do the talking.