WWE

Are you ready for a SmackDown?!

At Candy Digital, I have the honor of serving as the Executive Creative Director overseeing the WWE account.

On this page is a curated display of products and marketing assets that demanded innovative identity packages, logos, and strategic thinking.

wrestlemania 39

Candy Digital orchestrated an on-site activation during WrestleMania 39, offering fans an incredible opportunity to obtain two exclusive digital trading card NFTs featuring Superstars Roman Reigns and Cody Rhodes. Fans could easily redeem these NFTs by scanning QR codes displayed on vehicles adorned with LED screens at the venue.

To amplify the impact of this initiative and encourage fan participation, a physical advertisement was prominently featured in the WWE WrestleMania program, ensuring maximum visibility. Additionally, email campaigns and social media posts from the WWE were strategically leveraged to further promote this exclusive offering, fostering increased fan engagement throughout the event.

candy / wwe look & feel

To define a unique brand identity for the Candy Digital and WWE partnership, my team and I embraced a striking visual aesthetic. We opted for bold, saturated colors, a dynamic and expressive design language, and incorporated a touch of "digital grit" to convey a vibrant sense of energy and action. These elements were chosen specifically to capture the essence of WWE's iconic color space and ensure a distinct look and feel that resonates with fans and reflects the exciting collaboration between Candy Digital and WWE.

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WWE_MyCollection.jpg
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gamificiation

Although never released, we concepted the notion of gamifying digital collectables into weekly challenges and digital rewards. The idea would enable owners to use their superstar collection and duel with other collectors. The winner depended on the collectable’s rarity level and a host of superstar statistics when matched together. Additionally, players would be allowed to supplement their battle with specialty cards such as folding chairs, ladders, and various other iconic props.