During my tenure at The Ayzenberg Group, I was fortunate to work on the Xbox Game Pass campaign that took a different take on the old adage of “less is more”. For gamers, it’s often the exact opposite.

Xbox Game Pass brings gamers more games, more genres, and more fun every month, all for one low fee. Hence, we built the creative on the concept of “More is better. It’s math.”

And who better to deliver this message built on excess than Danny McBride!

The campaign involved a commercial spot, original social content, key art/print, and an animated mnemonic with an original logo design.