Clinician AI

promo film

TLDR

• Hero video built for organic and paid social

• Explainer for an up-and-coming, clinician-backed AI consumer product

• Delivered as a flexible content package for a multi-channel rollout

FrontrowMD asked bully! entertainment to write, direct, and produce a series of assets that could introduce Clinician AI with clarity and confidence. Because the product lives in healthcare, I led and directed a motion design promo that built a clear visual story around what the tool is and why it matters, instead of overwhelming viewers with features.

We extended Clinician AI's existing design system into motion with a mixed-media approach that balanced polish with restraint. From initial concept and boards, we designed and composed each shot to work as a hero video, three cutdowns, and a package of social resizes so the campaign could run across channels.