Project Scarlett

As the Executive Creative Director at The Ayzenberg Group, I had the privilege of assisting the creative direction for the highly anticipated Project Scarlett announcement video at the 2019 Xbox E3 Press Conference.

Our objective was to craft a compelling interview video that effectively conveyed the extraordinary accomplishments of the Xbox "Project Scarlett" team. To achieve this, we seamlessly blended footage of the Xbox console in action with meticulously curated B-roll footage.

In addition, we conceptualized a custom logo design reveal, utilizing an elegant and minimalist 3D animation. Together, the interviews, b-roll, and animations delivers a compelling message and added a touch of sophistication.