Hololens
documentaries
During my tenure at The Ayzenberg Group, I played a pivotal role in the Microsoft HoloLens creative team, leading the creative direction for more than two dozen video documentaries. These documentaries showcased the transformative power of HoloLens and its impact on enterprise partners across diverse industries. This involved traveling around the world to capture partners in their work environments, conducting concise interviews, and employing custom visual effects to tell each story, since HoloLens lacked the capability to export the experience at that time.
CHALLENGE
Challenge IT decision-makers impression that mixed reality is science fiction and turn it into enthusiasm for a technology that empowers digital, enterprise-grade transformation.
INSIGHT
Our findings indicated that IT decision-makers are skeptical of advertising but are highly responsive to content that shows use cases from their peers, IT professionals, and competitors.
ApproAcH
We created documentary-style videos anchoring on luminaries from various verticals, speaking to and demonstrating how the Hololens had transformed their businesses.
ResulTs
Microsoft HoloLens had succeeded in seizing mindshare with IT decision-makers and is widely regarded as the preeminent mixed reality platform for enterprise businesses today.
Presented here are a few of my favorites.
VOLVO
Gothenberg, Sweden
Volvo, a brand steeped in an unwavering commitment to safety, shows how they’re leveraging the device to the design process and demonstrating real world scenarios through spacial holograms.
greg lynn
Venice, CA
Internationally renown architect Greg Lynn shows how he uses the device to design space both at the scale of table top model and at a 1:1 scale.
legendary pictures
Burbank, CA
Famed Legendary Pictures talks about how the HoloLens is transforming traditional workflows, empowering filmmakers with immersive storytelling tools and pushing the boundaries of visual effects to create unforgettable cinematic experiences.
FORD
Detroit, MI
Using HoloLens to visualize full scale models in 3D, Ford design and engineering teams are able to iterate more quickly – processes that used to take weeks now take days because they no longer need to physically build every prototype. They can more easily and securely share ideas across the company, and consider many more concepts than previously possible.
CASE WESTERN
Cleveland, OH
Medical education at Case Western Reserve University is using the device to transform the way they teach anatomy and their understanding of the human body as they help to prepare the next generation of doctors.
TRIMBLE
Denver, CO
With the HoloLens, architects can seamlessly blend the physical spaces and digital models, enabling them to explore schematic designs with quick iterations and communicate their design revisions through three-dimensional notes.
STRyKER
Dallas, TX
Stryker, a leader in the medical equipment industry, is harnessing the power of HoloLens to design operating rooms to be more versatile and collaborative.
thyssenkrupp
essen, germany
Thyssenkrupp, a leading German industrial engineering and steel production conglomerate, leverages HoloLens technology to design and prototype chair lifts for residential applications. This innovative approach allows them to assess feasibility and gather real-world measurements with precision.
partner highlights
Seattle, WA
Microsoft requested a one-and-a-half-minute video overview showcasing their multitude of partners harnessing the power of HoloLens. This piece showcases the diverse applications and groundbreaking innovations as these partners leverage HoloLens to unlock new possibilities across industries, from manufacturing to education and beyond.
