SURFACE PROJECT/
DAVID PERSUE
While at Ayzenberg, I was part of the creative team assigned to make the Microsoft Surface as cool as an Apple device. Beyond sexy cgi romancing videos, clever social posts, and organically placed influencer videos, we also tackled the goal by finding the coolest people who worked on the Microsoft Surface, and told their stories.
SURFACE PROJECT/
THAVIUS BECK
Who is cooler than Thavius? Not many. That’s why Microsoft was keen to show how he brings his swagger to music education with the Surface.