MLB
At Candy Digital, I lead an internal team responsible for directing and producing a wide range of NFTs and the marketing assets to promote them for our partnership with the MLB. In close collaboration with Candy’s Marketing department, the creative team and I concepted and produced social forward pieces that leverage our work in the creation of all products. This page is dedicated solely to the marketing assets.
NFT proof of concept
When imagining how to modernize and rethink what a baseball NFT could be, the team and I conceived of a card that had dynamic statistics, iconic imagery, and a highlight video clip.
The proof of concept to the right was the piece that sold the vision and started the partnership with MLB.
candy ambassadors
New York Yankee’s first baseman Anthony Rizzo was Candy digital’s first ambassador where we filmed him to produce a series of short educational marketing pieces for social and online channels.
platform assets
This section showcases a range of web banners and blades produced to market and promote various Candy MLB drops.
Teasers & sizzles
For each drop, the team and I executed numerous trailers to promote our work and the product.
