Projector

TL;DR

• Transformed a traditional game pitch into a theatrical, analog presentation inspired by the game's 1950s Cold War and atomic-era setting.

• Reimagined the codename Project Tor as ProjecTor, converting the entire digital pitch deck into physical 35mm slides presented through a working vintage projector.

• Led a small creative team in producing a stylized 2.5D animated proof of concept and a custom 90-page strategy dossier featuring redacted vellum overlays and bespoke inserts.

When invited to pitch on Bethesda Game Studios' Project Tor, I saw an opportunity to do more than present a creative vision. I wanted the presentation itself to become part of the story.

Inspired by the game's 1950s Cold War and atomic-era setting, we transformed Project Tor into ProjecTor, building the entire presentation around an actual working 35mm slide projector. I converted our digital pitch deck into physical photographic slides and reconstructed a vintage military field case to house the projector, creating a presentation that felt like a classified briefing pulled straight from the era.

To bring our proposed visual direction to life, I also directed a short animated proof of concept exploring a distinctive 2.5D, toon-shaded aesthetic, giving Bethesda a tangible glimpse into the look, tone, and personality we envisioned for the game’s marketing campaign.

We extended the concept beyond the presentation with a custom-designed, 90-page strategy dossier. Featuring translucent vellum overlays, redacted content, and carefully crafted inserts, the document transformed our creative strategy into a physical artifact inspired by the secrecy and intrigue of the Cold War.

Every element, from the projector and its military case to the animation and dossier, was designed to feel like part of the same world. Rather than simply describing our vision, we wanted Bethesda to experience it firsthand.

The project was a reminder that creative direction doesn't begin with the work you're pitching. It begins with how you choose to tell the story.